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2015 Data Index for Typical MAR Member Profile

These data were culled from an 80-question survey given to the members of the Massachusetts Association of Reflexology, a 501c6 professional organization in fall 2015, representing approximately 60 practitioners. We heard from approximately 30 unique members giving us about a 50% return.

 

According to the results:

 

-96% are female, current age 56, practicing professionally for 10 yrs.

 

-35% have Bachelor degrees, 28% have Master’s degrees, 7% PhD, 10% RN

-Average # of hours of initial reflexology training: 240

-Average # of additional hours in reflexology professional development and continuing education hours: 350+

-46% are certified by either the American Reflexology Certification Board (ARCB) or the Reflexology Certification Board (RCB) each with a 200hr minimum for certification

-86% carry liability insurance

-76% of are a professional member of Reflexology Association of America (RAA)

-86%, maintain professional memberships in state and national organizations -MAR and RAA- for legitimacy and recognition of professional standing to be informed of the issues impacting Reflexology throughout the state, national and international arenas (80%) and for continuing education (89%) among the primary motivators.

-80% work out of a private studio space either as an adjunct to their home or a commercial space; another 30% also work in a shared space, primarily within a multi-disciplinary wellness practice with Massage therapists, Acupuncturists and Chiropractors

-74% of those spaces are in the suburbs and 20% in an urban environment

-50% work in two or more municipalities.

-60% offer mobile services,

-56% go to client’s homes,

-20% working in Hospice, corporate and health fairs

-The professional MAR member works part time, approximately 20 hours per week seeing 3-9 clients per week.

-Average session length is approximately 65 minutes

-Average fee per 60 minutes is $66

  • For 3 clients p/w = $198, p/y =$10,296

  • For 6 clients, p/w=$296, p/y= $20,592

  • For 9 clients, p/w=$594, p/y= $30,888

 

-Average client is female in 55 yrs. old

-85% of clients are procured through client referral, 77% through professional referral and 50% from community outreach, health fairs, volunteering.

-0% advertise on Craigslist or any other such service

-100% say services are by appointment only. No walk-in service

-Top concerns for clients seeking reflexology:

  • Stress reduction/relaxation

  • Anxiety/Depression

  • Foot pain

  • Insomnia

  • PTSD

  • Cancer

  • “Adrenal fatigue”